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Jordan Brand defined the method of storytelling through sneakers and over three decades in, they’re continuing to remind the world exactly who the GOAT is. A major influence on the brand’s ongoing success and future growth is the recognition of key dates, moments, and random facts, and coming this Saturday is an icon that is jam-packed with history that’s relevant to the unparalleled greatness of MJ’s career and the most flourishing stages of sneaker culture in the early 2000s. Before the shoe officially releases on May 4th, check out the six quick facts that you may or may not have known.

Check out the Air Jordan 4 “Bred” Store List, and enter our giveaway on YouTube here.

The Air Jordan 4 was designed by Tinker Hatfield. The legendary sneaker architect wasn’t around since the beginning of the Air Jordan line, but he entered during a key junction of the partnership. After the release of the Air Jordan 2, Michael considered leaving Nike to explore other options. Tinker stepped in, delivered the Air Jordan 3, and the rest was history.

It’s most iconic on-court moment was “The Shot”, in which Michael Jordan hit a series-winning jumper over Craig Ehlo and the Cavaliers. It was considered one of the clutchest moments in Jordan’s career, especially considering Cleveland swept the Chicago Bulls during the regular season – six games to none. It also marked the early roots of a dynasty that led to six championships in the six full seasons that MJ played in the 1990s.

The Air Jordan 4 “Bred” almost had a funky paint splatter. This original sample from 1989 suggests that the black/red flagship colorway could have had this wild print, or could have released alongside the standard version. Tinker Hatfield and Nike would later revisit a bold motif for the Air Jordan 8 in 1993.

The actual nickname for this colorway is “Black Cement”. Long before the term “Bred” was appointed to pretty much any original Air Jordan in a black red colorway, sneakerheads during the internet forum era referred to these as the “Black Cement” 4s. Due to the fact that the Air Jordan 3 was also called “Black Cement”, many assumed the latter word to be a nod to the elephant print, but it was actually a reference to the Cement Grey hue used on the outsole and inner lining.

The Air Jordan 4 “Bred” will have released a total of five times (as of May 4th). The original, as you know, released in 1989. The first retro came in 1999 in a silver box and featured the highly valued Nike Air on the heel. It would not appear on store shelves again until 2008 during Jordan’s year-long run of “Countdown Package” releases, but there were a couple of catches: it was paired up with the Air Jordan XIX, and the Nike Air logo on the heel was nowhere to be found. In 2012, the shoes returned once more with a period-specific shoebox and black tissue.

One of the lesser-known pop-culture references of the Air Jordan 4 “Bred” came in 1989, when a young man named Shawn Carter appeared in his first-ever music video – Jaz-O’s “Hawaiian Sophie.” Jay-Z was captured by a Polaroid in a squat pose, flossing a huge gold chain, and the Air Jordan 4s. While a screenshot of this image has floated around the internet for years, the original developed Polariod taken by a former NBC Studios wardrobe assistant was recently tracked down by retailer Concepts.

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The love-hate “What The” concept has been dormant for the past couple of years. Some pairs, like the original “What The Dunk” from 2007, are highly-coveted to this day. Other pairs that have utilized the mashup concept have not had the same staying power. The Air Jordan 4 is reportedly the next silhouette in line for the multi-colored treatment.

According to @DJFolk, the “What The” Air Jordan 4 will be dropping at the tail end of 2019. There are currently no images of the colorway, but based on previous executions of the theme the pair will fuse multiple iterations of Michael Jordan’s fourth signature model.

Jordan Brand has used this formula in the past. Back in 2016, it released a “Top Three” Air Jordan 1 that fused the OG “Bred,” “Chicago,” and “Royal” colorways.

Stay tuned as more information becomes available regarding the “What The” Air Jordan 4. The pair is currently rumored for a Nov. 23 release date.

UPDATE (03/30): According to @zsneakerheadz on Instagram, the upcoming “What The” Jordan 4 will feature a mashup between the classic Fire Red, White Cement and Military Blue 4 colorways and is now rumored to release on Black Friday.

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The Jumpman label’s got some more exclusives for the females as this “Silt Red” colorway dressed in some elegant colors, patterns, and details is set to drop next month. Considering it’s the 30th Anniversary of this epic model, we expect the Air Jordan 4 to get quite the platform this year, and this interesting new style is just a taste of what’s to come. Featuring a Silt Red upper with light red hairline streaks, gold-plated wings, and a Swarovski-esque finish on the mudguard, this Retro release certainly edges on the luxury side of things akin to the Vogue collaboration from 2018. This women’s exclusive release is set to drop at Jordan Brand retailers worldwide on February 22nd, 2019 for $190.

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The Air Jordan 4 WMNS Silt Red is making its official debut tomorrow and it will continue the celebration of the AJ 4’s 30th anniversary, but made just for women. Covered in a pinkish silt red hue across its leather upper in a cracked pattern for a stylish look, the sneaker is contrasted with black seen on the mudguard and heel which also features Swarovski-like crystals. Completing the luxe design are gold plated eyelets, volt accents on the tongue and a white rubber outsole.

Retailing for $190, look for this Air Jordan 4 at select Jordan Brand stores and online on February 22. Click and bookmark our official Air Jordan 4 WMNS Silt Red hub page now for everything you need to know about the sneaker and where to buy it online. Always keep it locked to KicksOnFire for the latest in sneaker news, release dates and where to purchase your favorite kicks.

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Where To Buy The Jordan 4 Royalty Jordan Brand is well aware of the lifestyle implications that their iconic signature series has in today’s fashion world. That’s why we’ve seen so many Pinnacle and Premium takedowns in the past year while the brand has also expanded their collaborative efforts with a number of influential designers. The Air Jordan 4 Royalty pays tribute to the elevated status of Michael Jordan’s fourth signature model with a luxurious full black nubuck construction while Metallic Gold accents hit the wing-inspired lace eyelets and branding throughout. What results is a pair that will be hard to pass up when it releases on February 4th, 2017. The Air Jordan 4 Royalty also features a black-on-black mesh netting on the side panel for a more traditional construction while the original ‘Flight’ branded patch on the tongue contrasts in Metallic Gold. What do you think of the look? Check out more official images of the coming Air Jordan 4 “Royalty” retro below and head on over to our Air Jordan Release Dates page for an updated look at Jordan Brand’s Spring 2017 release slate.

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Next week, one of the more talked-about Air Jordan Retro releases of 2018 will officially hit stores. While the shoes itself are a very straightforward colorway treatment inspired by the Toronto Raptors, the origin of the concept is a bit controversial as it traces back to Drake, the Toronto-based superstar that was set to jump ship from Jumpman into the hands of adidas. However, the beef with Pusha-T and the release of the seething diss-track titled “The Story of Adidon” led to some insurmountable tension between Champagne Papi and two of adidas’ most valuable partners in the entertainment industry, causing a chain reaction of events that led to the Canadian crooner wearing Air Jordans in his most recently revealed music video. Still, there was never any official announcement by Drake or adidas regarding a partnership, but based on recent events, it looks apparent that the deal that never happened will never happen. That said, this upcoming release of the Air Jordan 4 “Raptors” will have even more ties to its hometown hero, so only time will tell just how Jordan Brand will tell the story behind this pair of Air Jordan shoes. Below is a list of shops that will release the Raptor Jordan 4s on August 18th, so check the list and stay tuned for updates. Photos courtesy of Titolo.

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Joining an already-busy lineup of Air Jordan 4 releases in 2019 is this white, black, and red version of the iconic silhouette affectionately given a “Hot Lava” monicker. While white takes up the vast majority of this creation’s real estate, its hero comes by way of a striking electric current-like pattern in vibrant red sitting atop its blacked out elements that take shape on its lace cage and midsole. In an effort to make that color stand out a bit more, it comes supported by matching elements on its inner lining as well as its performance-driven outsole. Currently pairs are slated to arrive at retailers the world over on March 2nd, so grab your best look yet below and stay tuned for any and all updates as we have them.
Jordan Brand is pulling out all the stops to make sure the 30th anniversary of the legendary Air Jordan 4 is a memorable one. From classic colorways to bold new makeups, the AJ4 is poised to enjoy an extend moment in the spotlight during 2019, and the forthcoming “Laser” Air Jordan 4 blends a healthy dose of classic with a little bit of new. Originally created in “Bred” and “Fire Red” makeups for JB’s 20th anniversary in 2005 and revived in a silver/white for their 30th anniversary in 2015, “Laser” styles add highly-detailed etching to the 4’s upper, adorning the leather with graphics that nod to MJ’s past both on and off the court. 2019’s version features a similarly-styled print, but there are certainly a few noticeable differences as well. A brand-new black/white/gum colorway gives the famous design some fresh new style, and the aforementioned laser graphic is printed — not etched — on the upper for a look that’s raised instead of recessed. These commemorative 4s will release January 19th for $200 USD, so be sure to check out a buying guide below — it’ll be frequently updated as more retailers announce their release procedures.

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Jordan Brand is already set to start rolling out its Fall 2018 collection next week, but there’s one more collaboration in the vault by way of Levi’s that everyone’s been anticipating before the new footwear range begins to hit shelves.

Your options for the new Levi’s 4s are either white or black denim, with both hues pairing perfectly with the gum sole and khaki patch motifs on the tongue, normally found stitched into the back of a pair of 501 Jeans. The super limited kicks will release alongside a mini capsule set, which includes a standout fully reversible jacket.

Both the “White Denim” and “Black Denim” Levi’s x Air Jordan 4 drop as super limited edition releases tomorrow (June 30) at a wide range of retailers. Most places are doing these as a raffle, but the official retail price is for $225 USD. Head over to Sneaker News for info on where you can cop the set.

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With the 2019 FIBA World Cup set to tip off next summer, it appears that Jordan Brand will be releasing a special version of the Air Jordan 4 in time for the tournament.

The latest round of rumors come courtesy of @zSneakerheadz and @soleheatonfeet on Instagram, including a mock-up version of what’s expected to arrive next year. The model boats a vibrant gym red upper featuring a lasered design throughout. Additional details include gold accents on the eyelets, with navy blue hits on the midsole and outsole.

While the sneaker has not yet officially been confirmed to release by Jordan Brand, the “FIBA” Air Jordan 4 Retro SE is rumored to drop in July 2019 for $200.
Last year, Travis Scott dropped his highly-anticipated “Houston Oilers” Air Jordan 4, while hinting at additional projects, including a “Purple” pair given out to friends and family and an “Olive” colorway rumored for late 2018 release. That release never came to fruition, but here’s another look at the collab.

The sample unreleased sample features details similar to the version spotted at the Cactus Jack Block Party last September. The upper boasts olive nubuck, with hits of black spotted on the tongue, wings and midsole. Co-branding is featured on the heel tab with the classic ‘Nike Air’ logo alongside Scott’s ‘Cactus Jack’ emblem on the other. The seller of this size 12 is asking for $14,500.

While the status of this potential retro release is unknown, several other Scott and Jordan Brand collabs have been rumored since then including an Air Jordan 33 releasing this month and Air Jordan 1s later this year.

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Last year, Travis Scott dropped his highly-anticipated “Houston Oilers” Air Jordan 4, while hinting at additional projects, including a “Purple” pair given out to friends and family and an “Olive” colorway rumored for late 2018 release. That release never came to fruition, but here’s another look at the collab.

While the status of this potential retro release is unknown, several other Scott and Jordan Brand collabs have been rumored since then including an Air Jordan 33 releasing this month and Air Jordan 1s later this year. Last year we were treated with an Travis Scott x Air Jordan 4 Olive aka another version of the Cactus Jack AJ 4’s, hoping that it will release to the public, but that won’t be happening anytime soon. According to sources, the Olive version is actually an unreleased sample that was supposed to be a Friends & Family pair.

The 30th anniversary of the Air Jordan 4 is finally here, and to begin the celebration, a women’s exclusive Air Jordan 4 WMNS NRG Hot Punch is dropping soon. Sporting a real eye-catching colorway, the silhouette is covered in a hot pink hue across its patent leather upper with tonal netted mesh underlays on the sides. Contrasting hits of black and yellow are seen via speckled detailing added on the eyelets and midsole, while more pops of tonal black is featured on the tongue and heel area. Finally, a translucent outsole completes the loud style.